Visual arts and cuisine are the measuring sticks of the value of our culture.
In jan de breucker's "Fretmo Art Concept", they are forged together into one powerful message.
Multi-disciplinary artist, jan de breucker, the spiritual father of the project, describes it as a multi-linguistic, multi-cultural and multi-disciplinary concept, where an interplay between aesthetic and culinary delight is being pursued.
Of course that sounds too complicated, so to put it simply:
The Fretmo Art Concept is about seeing art and tasting art = Art you can sink your teeth into.
Within his "Fretmo Art Concept", multi-disciplinary artist, jan de breucker, developed multiple concepts.
In 2003 he started with the "Brussels Fretmolaar Xperience".
In 2004, 2005 and 2006, 12 events of the "Fretmo Art Xperiens" took place.
For more information, go to: PROJECTS.
BELGIAN FRETMOLAAR EXPERIENS
jan de breucker has been playing with the concept of eat-art for many years. In 2003 he developed a wild and multi-disciplinary project (for 't Krekelhof).
Consideration was given to the idea of a full menu solely of quality Belgian products.
The first virtual square plate was designed.
The idea quickly grew into a full summer of the "Brussels Fretmolaar Xperiens".
Vr.: jan de breucker, you are the initiator of the Fretmo Art Xperiens. What should I imagine when hearing this strange combination of words?
jdb: Strange combination of words? That's not how I feel about it. It has something to do with the typical Brussels habit of, without batting an eyelid, switching between one language and another. And I'm really a Brusseleir.
Vr.: A bilingual title then?
jdb: Go ahead and say 3- even quad-lingual: Dutch, English, French and thé Brussels dialect. If jou combine that, then the result is geniune Brussels. Now the explanation, Fretmo is Brussels for just eat (van 'fretten' en van 'mo') and Art is the art in French as well as English. Xperiens is English and never understood why we have to put the E before the X and then another E at the end when those E's aren't even pronounced. So instead of experience, it's xperiens.
Vr.: The Fretmo Art Xperiens is an experimental art project then?
jdb: Maybe it's best that I first tell what it is about and then try to give you a final definition. In short, the Fretmo Art Concept is the combination of the creative encounter between the arts (visual in all possible areas) and gastronomy. Art to look at and sink your teeth into. To express it more seriously: The "appellation" Fretmo Art is the operation art transgression between all categories of works or materials and their implementation is by culinary creativitiy.
Vr.: Maybe we should get a dictionary in here?
jdb: Not required. I can express it differently. Fretmo Art is a multi-linguistic, multi-cultural and multi-disciplinary global concept in which the interplay between aesthetic and culinary delight is being pursued. So it is about art and its translation in the culinary field. Even more simply: art to look at and to eat. You can't have one without the other!
Vr.: Kind of like a marzipanMona Lisa or a chocolate Nachtwacht (The Night watch by Rembrandt)?
jdb: However it 's more subtle than that. One of the rules is that new work should be based on work that comes from the "pure expression" and not a copy of existing structures, and certainly no 'koekskesdozendekselskunst "or Santa Clauses on cookies. The chefs who join the project, work together with their partners, not contractors. They create together. There are also a number of strict rules, such as the use of pure products, preferably from local markets (no dyes or such) and as tastefully as possible they create their culinary painting. It must be beautiful tableaux similar to those on the wall, but also masterpieces of culinary art.
Vr.: An exhibition?
jdb: Also, but without forgetting the atmosphere of the event, coupled with a healthy competition and the even healthier running from one to another. Let me explain: The project started with an experiment in Vilvoorde. On October 9, 2003, we had some restaurant owners, selected guests and the press face a Fretmo Xperiens Art. The paintings hung on the mezzanine, and from there looked down on the large tables with their succulent counterparts. Art to look at and to sink your teeth into. Everyone was excited. The restaurant owners had a great time and would definitely participate again. What was really cool was that some volunteers (who I won't call amateurs anymore) also created and prepared plenty of creative dishes. It was now a real Xperiens, and proof that Fretmo Art was also a reality at home. The concept is now evolving into a series of twelve radio and dinner parties to which a competition is coupled, thereby the thirteenth and final event is to be expected. On top of that, there will be collectibles, diplomas, a publication (and one day, a cookbook), a 'making of', etc. Enfin lees maar verder in dit projectdossier. Ja, ja, tavanceyt!
Vr.: Excuse me?
jdb: Yes that is Brussels. I think the connection with Brussels and the Brussels dialect is very important. Brussels is the place where you can find food from all around the world at an affordable price. Brabant and the rest of Belgium are also unique to those who love good food and good drinks, a large area where they really have an understand of life. Only, they realize it might not be enough. And now the explanation of Tavanceyt. It comes from 'Avancer' which means' to go ahead, but also sends itself to the project. Occasionally we have to show some restraint, but that's a good sign. For each event, special plates are designed on which the dish is dressed. Paintings on the walls and on your plate that you eat from, and again on the plate itself after you lick it clean, as this is the tangible gift, the award that you as a participant can take home. There are only fifty numbered copies produced of the plate (If you're smart you will quickly register as not to miss out). And then there is a dream of a larger project in which the formula itself spreads further and further. But that's for later!
Vr.: That sounds good, of course, but aren't you afraid of copycats?
jdb: Copycats? Bah, it's well known that inventors and artists always have to fear that from those few people who get rich by picking someone else's ideas, while the original creator of it is left empty-handed. Quality, level and conviviality, that mix is unique to the Fretmo Xperiens art and so we want to protect it. Yes we have our armed ourselves against unfair appropriation. So pirates be warned, but it is quite possible that if we are in a benevolent mood that we might invite them to party. Wait and see.
RIK SAUWEN, FRETMO ART XPERIENS
From the workshop of 'Fretmo Art Xperiens', founded within the association vzw lef with jan de breucker as president, an agreement was made regarding the relinquishing of certain tasks to Mr. Rick Sauwen as project leader. He will concentrate on watching the artistic relevance of the art project. He is also the chairman of the exquisite jury and will judge the quality of the visuals and tastes presented. At the end of the ride, at the coronation feast in 2006, the jury acknowledged the Fretmo Art Awards.
EMB bvba serves as executive producer of the Fretmo Art Project. Production association LEF never engages in the commercial aspect of the projects it undertakes. Sprl bvba Brussels Euro-Management was appointed as executive artistic supplier of all artistic designs that will be used within the Fretmo Art Xperiens. Mr. jan de breucker will also be detached as the artistic leader of the project.
We propose you for:
jan de breucker (°1942)
He studied (1960 - 1966) sculpture and painting at the St. Lukas Institute, ceramics at the academy of Sint-Jans-Molenbeek (same period) and obtained a university degree (Cultural Agogics - Visual Culture - film department) at VUB (1988 to 1992 ).
He was a jazz musician with the San Lukas Jazz Combo, organized the 'First Promotion festival for Belgium' Pop 'in De Haan aan-Zee in 1971.
He wrote art reviews for "The Spectator between 1968 and 1973.
As a freelance designer, he created a carpet in the Ragnar Lanneau Harelbeke Series (1967).
With painter, Jos de Maegd, he worked in the first workshop for youth free expression (Montald Villa in Sint-Lambrechts-Woluwe) and then became chief monitor of the youth workshop of the Association of Large Families and Young in Etterbeek.
From the late sixties to late seventies, he was a locomotive of the Brussels underground culture.
He ran several pubs, cafes, restaurants, forerunners of the later cultural centers. Thus, for instance The Rope, Marnix Center, Slumberland, The Quay, Afspanning l'e fort in the Lemme, Belga in the filter.
In 1974 he produced his first film 'Death' for the Experimental Film Festival of Knokke. Until 1980 he was an adherent of "la camera stylo" and filmed a few experimental short films. He won the prize for editing at the "Festival du Deuxième Super 8" in the passage 44.
On February 19, 1980 his life ended (almost) in a collision with a freight train (cf. show 'Danger' by Paul Jambers on VTM, May 3, 1994). Starting from a complete paralysis a long and difficult rehabilitation awaited him.
In 1988 he started again with experimenting visually. In 1993, LEF (NPI (Lab Xprmntl FLM) was founded. From these works he was selected for international film festivals. He won the prize of the Socialist Film Archive "Why Do Men" pamphlet about war and consumption.
LEF regularly produces new 'less compliant "art of the moving image.
He began painting in 1952 at age ten. While studying at St. Lukas and took part in group exhibitions. However, he brought modern art to the Klein Begijnhof in Ghent in 1963, with an exhibition in which he showcased his multiple ways of expression. In 1975 he stopped painting until 1991 ... jan de breucker calls himself a "multi-indisciplinair" artist. He is from Brussels, Brabant, and a defender of the heritage of his very flat country. He is also a promoter of progressive spelling of Dutch: "onder de man schuift de lange maan"…
Rik Sauwen (°1945)
Degree in Romance Philology (KU Leuven), was a producer until 2000 affiliated with the Fine Arts Department (later Department of Culture) of the Public Broadcasting (BRT, BRTN, later VRT) where he was responsible for art magazines' Arts', 'Style "" Signs, "and" Art ".
Rik Sauwen signed as producer for numerous award-winning arts programs Seuphor 90 Michel, Rik Wouters, Henry Van de Velde, Anthony Van Dyck, Frans Hals of Antwerp, etc.
He is also author of art books about Jose Vermeersch, Helene Riedel, Chantal Grard, Artists in Koksijde.
In 2001 he was a member of the Scientific Committee and co-curator of the exhibition Michel Seuphor Hessenhuis in Antwerp.
For over fifteen years he is a member of the Board of Directors of public art collections in Flanders and worked as editor of the editorial board of this publication.
Also involved in jan de breucker's Fretmo Art Xperiens
Gino Asselman (graphics)
Lydia Buyst (photographer)
Pierre Clément (accounting)
Jean Cosyn (photographer)
Antoine Courtmans (translations)
Joëlle Hipken (filmmaker)
Eddie Maes (photographer)
Bedet Simon (art historian)
Walter Van Haver (sound engineer)
Mignon Olivier van Duijn (webmaster)